What is search engine optimization and its effect on SERPs

what is search engine optimization

Search engine optimization (SEO) is a common buzzword in the digital marketing strategy. It is a common question in the field of SEO that how does it work for a digital business or a website? Here you will find a clear concept about it. Let’s get started.

What Is SEO?

When you are here you must know what SEO is? Search engine optimization (SEO) is a tactic or a process of increasing the organic or unpaid website traffic by means of increasing the visibility of the website to the SERPs. In this process, one can get more organic traffic on his site as his pages are ranked well in the search engine result page.

A search engine usually give you rank for your definite keywords and it will drive traffic to your site. And you exactly do the job for ranking your targeted niche, and this job is known as Search Engine Optimization.

In this practice, one can do it manually in three ways. These are

  1. White Hat Practice
  2. Black Hat Practice
  3. Grey Hat Practice

What is White Hat Practice

White Hat SEO practice is the process of doing all SEO terms manually. We may go through the all terms and conditions of the Search Engine manually and do your job perfectly. It is one of the best and safe tactics for all. It may need time to rank in SERPs and eventually you will get it permanently.

What is Black Hat Practice

Black Hat SEO practice is also an SEO ranking procedure where all things doing with the help of using some software to carry out a task such as a link building and directory submission. Other Black hat tactics are Doorway Pages, Hidden text, keyword stuffing and link rings etc. All these are an old practice and nowadays it has actually no value. Because now Search Engine Bots are more talented than earlier. It will suffer you in the long run in the SERP. You may get a penalty for doing such bad practices.  

What is Grey Hat Practice

Grey Hat SEO practice is just a mixture of white hat and black hat techniques. Sometimes you will find that some of your pages are less competitive and you will easily be ranked in the SERPs. But most of the time you will find the most competitive site in the SERPs. At that time, you may require an extra tactic to follow and that is a mixture of white and black hat techniques. Nowadays it is the only and effective way to rank your website high on the search engines. 

How does SEO work in SERPs?

Now it is a common question that how is a search engine doing his job by SEO?

Simply, your answer is via their own algorithms. The most popular Search engine Google has 200+ ranking algorithms to rank a page in it’s SERPs. You may go through Google and search for a word to know your answer. You will find a thousand of results in a few seconds but only 10 of them in the first page.

But have you ever thought what is the magic behind this? Why only 10 results in the first page/ Yes, this is the magic of SEO.

When you search a phrase or words or an audio sound in the search bar of a search engine at that time search engine show you the exact matched results you have searched.

If yoiu are not familiar with the working procedure, you should read this article. Here you will find the details of search engines working procedure.   

Let’s drive you, how Search engine optimization (SEO) works. It is long-term to elaborate, here I just giving you detail of some major procedure of it. As I mentioned earlier that only Google has 200+ ranking signal in their algorithm that google evaluates after their spiders crawl your site. Here are a few of them. For the sake of better understanding, we make our list in different categories.

Let’s go ahead…

On-Page SEO Ranking Factors

In the term of SEO On-page refers to your site design, page URLs, title and your content quality. Here are just some of the factors that Google crawlers consider on your On-page as their ranking signal.

  • Domain age:

It is the first and foremost ranking signal for Google how old your website is. They give priority to Older websites than a newer one. It may be their trustworthy to anyone more than giving priority to a new domain. The older your domain grows, the more likely it is to get to the first page of Google.

  • Page Authority (PA):

High Page Authority (PA) means how well your page will rank on search engine result pages (SERP). It is also a ranking factor of Google according to Moz.

  • Title:

Your page title is relevant to your ranking position. When your page title will be an exact match with one’s search query it will give you more chance to get the first-page result.

  • Meta Description:

Although Meta description is not directly related to ranking signal but it will increase your click rate by the user. It will grow your conversion rate and page authority. Obviously, it will create a good image for the search engine to trust your page.

  • Keyword usage:

Using the main keyword in your URL, page title, and in the content body will surely give you more chance to be ranked for that specific keyword. This method gives a signal to search robot that your page is specified for that keywords.

  • Optimized Image:

Using an optimized image is also an important ranking factor. This will help search engines better index your images, and it will provide a more chance to be ranked on SERPs.

  • Content length:

Google Bot does not like thin content. It may not fulfil a user intent. So, the lengthier, more in-depth content tends to be more useful and informative to users and it will give you more chance to be ranked.

  • Sitemap:

Presence of sitemap will provide search engine’s robots with an easy path to follow every link in every page of your site. It also helps visitors to easy access to your site. As a result, it will also help you to get the first page of Google.

  • Internal links:

An internal link helps search robot to identify what’s your site contain. It will help you to get priority in the SERPs.

Technical SEO Ranking Factors

  • Site Design:

Google always like the eye-catching design. It will help you to attract your user too. So, it always bears a ranking signal.

  • Page loading speed:

How long does it take to load your page? A user always likes the page which takes a few seconds to load. And it will reduce your conversion rate. Google always wants to provide a good experience to its users. So, the higher your page loading speed, the better your ranking will be.

  • Mobile Friendliness:

Nowadays most of the user visited the website from mobile browsers. If your site will be mobile-friendliness then your targeted visitors will be well experienced with visiting your site. So, it is counted as another major SERPs ranking factor.

  • Other technical factors:

There are also many other small technical issues that Google calculates in its ranking signal. All these affect your SERPs results. So be careful about your on-page setup.

Off-Page SEO Ranking Factors

Besides the on-page, off-page also plays a vital role in the ranking algorithm. Here is a list of some common off-page ranking factors.

  • Trust:

It is the most important factor in a site’s Google ranking. Google always try to give their visitor the best experience. They always trust a legitimate site and push their visitors to a trustworthy site. You may earn Google’s trust by building authorized backlinks. 

  • Backlinks:

Once upon a time, people know SEO as a backlink. Nowadays this tradition is in vogue. But still Google count authorized backlink as a ranking signal.

  • Social metrics:

Google and other search engines count your social presence. Having a strong presence on social media is also a ranking factor.

  • User Engagement metrics:

If your visitor just jumps from your site, it would hamper your ranking. Google monitors your visitor’s how they utilize your website. When your visitor stays your site, read your content, visit your other site too – this will help you to fight with your first-page ranking.

These are just a few of the most important on-page and off-page counting algorithm by Google.

You may read out this article to know in-depth of Google 200+ ranking factors. Remember, there are a lot of factors that impact your SEO ranking, but only your content is valuable and relevant to your intended audience. Content is the king in the field of SEO. So, give most of your emphasis on your content to be ranked.

Be patient, to see your result of search engine optimization (SEO), because it will take time to show its magic. It may take more than 10 weeks to enjoy your results.

You May Share
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Leave a Reply

Your email address will not be published. Required fields are marked *