Website Audit Checklist For SEO|A Complete Guideline for 2020

Published by Md Delowar Hossain on April 20, 2020

Are you searching for a complete SEO audit checklist for your website? Yes, this is only for you. Here I am giving you a complete guideline of website audit checklist for SEO. Let’s jump up…

Table of Contents

What is a Website Audit?

A website audit is completely a technical term related to your website technical issues. This is nothing but analyzing your website whether it is well optimized for search engines to achieve a good ranking in SERPs. It is more than your on-page and off-page SEO.

How to audit a website?

Auditing a website one by one is really a complex process. Here focused only on the easiest way to audit your website. Let’s do it step by step…

  #1: Check Your Website with Woorank

Woorank is an awesome free chrome extension. By using this free tool, you can complete 50% of your website audit.

#2: Check that Google Indexes only one Version of Your Website

This is an important issue of your Website audit checklist for SEO term. You should know that google indexing only one version of your site. There are 4 basic versions of a website:


Google always see these are 04 different websites. You should redirect these versions to only one version.

Now question is, how can you check and fix it?

Type all your versions in your browser, look up – all versions ended up with “https” versions. Now the choice is yours, in which version you want to fix your site.

You can redirect your site to that version by 301 redirections.

#3: Check and Fix Indexing Issues

If Google does not index your pages you will not obtain any rank. So, find and fix your indexing issues.

For doing this you can browse’ Google Search Console.

You may also use a free tool like Screaming Frog.

Download and set it for your issues. Screaming Frog’s Bot will crawl your site just like the Google and show you the data of no index. You can find out it easily and fix it.

Screming fog preview

And one more thing, never allow Google to index all of your pages like comment page. So, you may block some of your pages as follows…

<meta name=”robots” content=”noindex, follow”/>

#4. Be Sure About Your Page Speed and Boost It Up

Your site speed is a major ranking factor of Google. When you are an on-site audit you must be acknowledged that your site speed is enough to satisfy your user. By using Google PageSpeed Insights you can easily find out your page speed errors. If you don’t have enough page speed you should fix it.

 In order to do that you may follow these simple steps…

  • Clean your HTML code that is unnecessarily overloading your site.
  • Test your site speed by It will show you up what things slow down your site/pages.
  • Check all of your popular pages.
  • Optimize your images. Reduce image size, making it lightweight. In google you found a huge free image optimizing tools, use them.
  • If required, you may upgrade your hosting. Using cheap rate hosting may not provide you with much more speed.

#5. Find Out Your Broken Links

A Broken link always hampers your ranking. This is not user friendly. Find it out and fix it. Steps to follow…

  • Find your google search console’s “index report”
  • See how many broken pages that google can’t index. Google Search Console will be showing that as 404 errors pages.
  • Now you also find out internal and external broken links by using a premium tool like “Ahref” or a free tool like Broken Link Check

Solve all your broken links.

#6. Check Your “Zombie Pages”

In your site pages that not required at all like archive pages, old press releases, thin content (below 50 words) are called Zombie pages.

These pages just load your site heavier and hamper you get more organic traffic. Find them out and delete manually one by one.

You may detect them by using Google search.

Type “” in Google search bar. See how many pages are indexed by Google. If it will be more than your expectation then it may concern you. Now it is time to delete some pages you are not required.

Google also recommend not to waste your data by loading more content.

#7. Mobile-Friendly Check-Up

Nowadays, near about 60% of Google searches come from mobile. Google also use their Mobile-First Algorithm to rank a site. So, there has no doubt that mobile-friendly site is very important.

How can you be sure whether the site mobile-friendly or not?

Follow these…

If not so then make the site mobile friendly.

#8. Organic Traffic Growing Check

A new site always gets less traffic. But with the day passing your organic traffic should be increased. If not, then you can focus on your site optimization.

Check your organic traffic by…

  • Follow Google Analytics.
  • Then, go to Acquisition >> All Traffic >> Channels.
  • Click on “Organic Search’. You can filter by setting the date of the last 6-8 months.
  • Look up the results.

If the results are positive enough, then you are on the right path. Otherwise, you should change your plan.

#9. Manually Check All Pages URLs.

Page URLs count a high-ranking signal. Manually check all of your site’s URLs.

Look at this

Is it looking good? Not at all. It is also harmful to your ranking. All of your URLs should be SEO friendly like this…

#10. Backlinks Analysis

We all know that backlinks have less value today than before. But still, it bears a high-ranking signal. There has no doubt about it.

Your duty is not only to count how many backlinks you got but also how much quality them have. Analyze your profile backlink following these simple steps…

  • Put your domain into a backlink’s analysis tool Like Ahrefs or Moz Pro.
  • Go to analyzing your links.
  • Look at the chart, how many domains are given you links.
  • You may check their Domain Authority who referred you. This is much more effective getting a quality link rather than a dozen of irreverent back-links. 
  • Now, check who referred you directly. It means who use your domain name for anchoring. This will increase your DA (Domain Authority)
  • Spammy anchor check is also another important factor.  If you got more irrelevant links, you should manually kick them out.

#11. Competitors Analysis

Forward from your competitors. You should be stronger than your opponent. Keep in mind that it’s a war, struggle to achieve top position. Operate spy on your competitors.

Do no want it? Let’s go…

  • Find out your competitors.
  • Research them.
  • Get their best keywords. To find out their best key-words you may use SEMrush. As your component ranked for these you also get a chance. Get them.
  • Find their ranking pages. Clone that’s. You will make 10x better content than your competitors. Success may arrive.
  • You also analyze their backlinks profile too. It will help you to link building. You will be familiar with your influencers.

#12. XML Sitemap Analysis.

A simple and effective sitemap is always helpful for SEO. An easy sitemap helps search engines bot to find and index your pages. When you make your site’s architecture a difficult one search bot may face trouble finding your pages.

Look at this.

wrong sitemap

Is it helpful for you? You may face trouble with finding a page on this. Make it look like this.

Correct Sitemap

It is your duty to check your XML Sitemap. Let’s go ahead…

  • Go to this link
  • Put your domain, this will show you whether your sitemap is well optimized or not.
  •  If you have not properly optimized sitemap, you get the report like this…

Error Sitemap

  • Manually check all of the errors you got and fixed them.

#13. Robots.txt Check.

 Robots.txt checkup is one of the major SEO audit factors. If your site is not allowed for search engines bot then you will not get any result for your site. You should be check that all of your important pages are well set up with robots.txt.

For manual checkup, you can follow these…

  • Browse
  •  Look at the bottom of the page. A search bar appeared. Type URL of the page you want to check.
  • Then hit the enter button.
  • This testing tool shows you the results. If it will be allowed, then ok. Otherwise, you will see that your page is blocked from Google web crawlers.
  • If so, edit your page on the robots.txt file of your site.
  • Now, re-test again.

#14. Checkup

Is your is well set up?

You must know it.  Schema markup helps search engines to find out relevant information from your site to show it on SERPs. Let’s check that your schema markup is well optimized.

If the results are positive then no worries. Otherwise, you should make it ok.

#15. BASIC on-page SEO Audit

It is an established Quito that your On-page optimization is the most important factor in SEO. Near about 80% success depends on your On-site optimization techniques.

Manually perform some basic on-page audit on your site. You can check it one by one from this on page optimization checklist.

Question yourself…

  • Does your page title tag clickable?
  • Do you optimize your meta-description?
  • Are you put only one H1 tag and optimized correctly?
  • Is your content not duplicate or thin?
  • Did you use sub headers (H2, H3, etc.) correctly?

 I think you will get your answer. If these are not then, go to your optimization checking tools and find out what’s wrong with them. Manually make them correct.

In this case my recommendation always for Ahref(anchor)

#16. Featured Snippets Optimization Check

Featured Snippets is the way to increase your organic traffic dramatically. My assumption is that you are well familiar with these Google features.

Nowadays, maximum Google visitors try to find their answer from this zero (0) spot. It is the turn to make it possible for showing your site on the Featured Snippet spot.

Not a difficult task to do this. Get this questions-answer…

  • Are you optimized your site – mobile friendly?
  • Has your content optimized for voice search?
  • Did you install https on your site?
  • Have content’s headers tags (H2 and H3) questions?
  • Is there a short answer to questions within 42 words?

If your all above questions answer are “yes” then, nothing to worry. Otherwise, you should do it that’s simple.

Above mentioned 16 steps are enough for the SEO audit process.

Following these steps, you will be able to uncover lots of changes to your site. And these will help you to improve your rankings.

Have you any tip which is not listed here. Comments, please. It will help me too.

Make a comment with your question. I will give you a possible answer. And for free website audit for SEO please contact us. Thanks.

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Md Delowar Hossain

Md Delowar Hossain

Hello, I'm Md Delowar Hossain an SEO & Digital Marketing expert and also an article writer. I have a lot of experience in the field of SEO, Manual keyword research, Social Media Marketing, Email Marketing, Web Analytics, etc. I will lead your website in SERP's of Google, Bing, Yahoo etc using my 100% white hat SEO techniques and generate your targeted traffic.

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