All of the search engines in the world have a definite look to your on-page set-up. About 80% of your SEO success depends on your on-page optimization. Here I am giving you a list of 20+ most important on-page SEO guide for beginners. All of these are less but most effective in this SEO term.
What is On-Page SEO?
Before starting your checklist, you must know what is On-page SEO?
On-page SEO (also known as “on-site SEO”) is nothing but your site set-up. It is more than your content setup for your users as well as the search engine’s Bot. You should check up some specific things like your page URLs, title tags, content’s internal links etc before publishing your article. And doing all these things according to the Search Engine’s Webmasters guideline is on-site SEO.
A definite guide of on-page SEO set-up step by step
As about 80% of your SEO success defends upon your on-page setup, so you should follow these steps before publishing your article.
#1. Make an eye-Catching title
If you are a user what things attract you the most during query. Of course, it is a page title. Most of the user will click your page by your title. Google and other Search engines also like it. So, at first, make an eye-catching title with your relevant keywords.
You should follow these instructing during making a title
- Try to use your focus keyword at the beginning of your title.
- Use the natural keywords in your title.
- Keep your title in the H1 tag.
- You should not exceed 70 characters during making your title. It is better if you are able to keep it in 30 to 55 characters limit.
#2. Optimize your URLs
Optimizing your URLs also a ranking signal. You should always use SEO friendly URLs for your content. Here is some common instruction for making search engine friendly URLs for your page.
- Always use only your focused keyword in your URL.
- Use dashes (-) to separate your all words not underscores (_).
- It is a bad practice using too many forward-slashes (/). Use one or two maximums.
- Never use any number in your URL’s. It is better to see www.example.com/what-is-seo/ than www.example.com/what-is-seo/195878566321/qR?. Search Engine’s always like it.
#3. Make meta descriptions for your content
It is one of the most effective methods to add your short description of your content. It gives a light of your content to Search Engines. You may add a short description of your content with your targeted keywords. Keep in mind that you should not exceed more than 160 characters in your meta descriptions.
#4. Use Your Target Keywords in one Subheading Tag (H2)
In a single page, you can use only one H1 tag, but H2 tag has no limit. Use your keywords at least one H2 tag. It will help you to bring up to the top.
#5. Put your key-words at the beginning of Paragraph
Try to put your focused words within your first 100 words of your article. It is very important to give your intent of the article to your reader.
#6. Avoid Keywords Stamping
Don’t use a word too many times in your content. It may violate the keyword’s frequency rules. It should not exceed more than 3%.
#7. Make your content lengthier
Google, Yahoo, Bing and other search engines dislike thin content. It is your duty to make your content lengthier. Your content must be 700 words and more.
#8. Always use natural language
Everyone always tries to increase one’s content length. For this reason, you may use unnatural languages. It should not be. Use your language natural and readable.
#9. Check your content quality
Check and double-check that your content will satisfy it’s reader. If required rewrite it before launch. Google bot likes quality content the most.
#10. Use readable font
For Google and other search engines, 16 size font is recommended. Use your font always readable. Your font style also be clear to the reader. Bold some important characters, sometimes italic font also be recommended.
#11. Make your content unique
Your content should be unique. Don’t make a copy content. After writing you can check your content through content copy checker.
#12. Link your other pages with anchoring
It is the most important factor for your on-site optimization. Add your other pages with this one. It will help search robot to find your other pages too. This practice also decreases your page bounce rate.
#13. Give some outbound links
Add some quality links to your pages which are relevant to your content. It may help your visitors to fulfil their query. A quality outbound link also helps you to achieve your audience as well as the search engine’s trust.
#14. Optimized your content image
Image optimization is an important on-page SEO factor. Optimize your image with accurate width, length and size. Rename your image with your targeted words. Add image alt tag for all the content pictures.
#15. Use rich snippets, schema, and microdata
Using Rich Snippets, Schema.org and Microdata in your web pages give you more visibility in search and helps improve your on-page SEO.
Including structured data markup in web content helps Google algorithms better index and understand the content. Some data can also be used to create and display Rich Snippets within the search results. For example, the Rich Snippet at the right shows search results for a movie, including review stars, an aggregate rating value, and vote count — very useful to anyone searching for information about this movie.
#16. Add Social Sharing Buttons
Nowadays social sharing is much more important for SEO. It may increase your visitors. You should add a social sharing buttons in your page. If a reader shares your content with his friends and family via social media it sends a signal to search engines that your content is valuable and worth noticing. And this process will help your content to get up in SERPs,
#17. Give your site a responsive design
Google is now more intelligence to justify your site. The more your site gets responsive the more you will get a high position in SERPs.
#18. Make Your Site Mobile Friendly
Today most of the web visitors come from the mobile browser. It bears great importance to search bot that your site is mobile-friendly or not. If it is not, then you will lose your visitors as well as your ranking.
#19. Improve Your Page Speed
Google count your bounce rate. No one like a site which takes too many times to load. If it happened you may be looser for that. You must reduce your site loading time. It should not exceed 3-4 seconds.
You may follow these guidelines to speed up your website.
- Minimize HTTP Requests
- Reduce server response time
- Enable compression
- Enable browser caching
- Minify resources
- Optimize images
- Optimize CSS Delivery
- Prioritize above-the-fold content
- Reduce the number of plugins you use on your site
- Reduce redirects
#20. Make Your Content Perfect for Voice Search
The world’s technology is growing day by day. Keep pace with technology Voice search is growing SUPER fast. You should make your content perfect for voice search. Create FAQ pages in your content, it may help you to make your content voice search optimized.
Last, of all, ask yourself. Can a reader easily get the general idea of what you’re trying to convey? If the answer is yes, then you may launch it.
If it is no, then you should check and double-check your content, rewrite it. Again, check your on-page set-up, satisfied yourself, then make your decision.
I think these 20+ on-page SEO guide for beginners will surely help you to set up your on-site. If you have any query, please make a comment below. The helpful article always deserves your social share.