Nowadays SEO (Search Engine Optimization) is one of the most discussed words in the digital marketing world. About 80% of digital business success depends on your SEO strategy. Although on-page success is the most effective in this field, you should apply off page optimization techniques too. On-page optimization will help you to get ranking but you must follow the off-page strategy to retain those rankings.
What is the off-page SEO?
The process or work done by one outside of his website in order to obtain a good ranking in search engine result page is known as off-page SEO. General terms for off-site optimization is submitting your links to the popular platforms of the internet or promoting websites.
I will discuss here 15 most important off-page SEO points that you must follow in order to maintain your website ranking. Let’s get started.
15 most important off page SEO techniques for 2020.
#1. Create such content that compels your reader to share
It is a common buzzword in SEO field that Content is the King and everything else is his soldiers. If your writing skill is well enough then you can write such a content that surely compels your reader to share it to the social site or their profile. A shareable content always helps you to bring more traffic to your site and generate natural backlinks for your blog. You first think from a reader perspective, then you will get your answer. If you will be satisfied yourself then you can expect that your content is shareable and your audience will share it.
#2. Try to get backlinks from Influencer
When you are able to write quality content then do not hesitate to talk about it. Try to reach influencers relevant with your blog’s content, tell them to check your content and ask for link backs from their blog. I am giving you a secret tip that before you talk to them, give them 2/1 quality backlinks from your site. This tactic will help make them happy and you will catch them.
Make sure the backlink you are taking is relevant to your topic.
#3. Be regular with guest posting
Today a backlink is compared to a gold deer. No one agrees to give a free link from their site and if it will be an authoritative site then that is not a word. But you have the scope for writing as a guest to your site relevant blogs. There are many blog sites in the world that open their sites to good quality authors. Become a quality author and write on these sites regularly.
It brings you quality backlinks. Never posting multiple times on the same guest blog site.
#4. Include your site with Social Media
Add your website to your popular social media site. It is one of the most popular Off-page SEO technique in order to make your business, website or blog popular. It will help you to increase your traffic and it may appear as backlinks.
Here a list of the most popular social media site.
You can open a free account in these sites and share your content too.
#5. Promote your site on Social Bookmarking Sites
Do you want to gain more traffic for your site? Yes, of course, you expect it. Don’t be late. Bookmark your webpage or blog post on the site listed below…
These web pages are a popular social bookmarking site. You can open a free account there with only your email id.
#6. Help People Answering Their Question in Forum Submission Site
Search your content related forum sites. Make a connection with that community. Try to answer the public question. It will help you to grow your business as well as give you particularly related backlinks.
Here a list of popular Forum submission sites.
#7. Directory Submission
Directory submission is a process of submitting one’s site URLs to particular web directories. You can select a web directory that is related with your content and submit your site’s URLs to that directory. It will help you a lot to build your backlinks. It may take quite a time to work but you will get a good result.
There are three basic types of Directory Submissions:
- Paid or Featured Web Listing
- Free or Regular Web Listing
- Reciprocal Regular Web Listing
Here is a list of popular free directory submissions…
#8. Article Submission
Article Submission is also a famous off-page SEO technique. It is a method of submitting an article on third-party websites that is related to your business. You may add your site links to that. Be sure that your content is maintaining the quality guideline and is not violate keyword stuffing rules. Select your content related category and submit your article.
A list of free article submission sites is given below.
#9. Give people answer on Question sites
There are a lot of websites on the web where people ask something to know. You can answer their question relevant to your content. You may add your content link there. It will surely help you to bring more organic traffic to your site.
You should join these high PR question and answer sites…
#10. Video Submission
All the video submission site has high PR. You can make a video that is related to your topic and submit them to these video submission sites. You can add your site link to your video description. They will provide you quality backlinks. You can also put your site’s video in these video submission sites like youtube.com. It will save your site hosting data.
Here is a list of popular video submission sites.
#11. Image Submission
There are a lot of popular websites around the web where you can share your photos. You can submit your content image with full optimization, title tag and image description. You can also keep your image on that site and submit image URLs on your site. It will help you to save your data. Image submission will provide you visitors as well as quality backlinks.
Submit your content image in these sites…
#12. Infographics Submission
According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data”.
But it is to say more specifically that it is a collection of imagery, charts and minimal text that will provide an overall idea about a particular topic.
Make your own infographics. Submit its related sites. Do not forget to add reference links to your webpage or blog. It is very helpful to attack your audience and bring you more traffic.
A list of popular infographics submission sites
#13. Document Sharing
You have the quality to make unique content in pdf or ppt format that is related to your blog. You can submit them to document sharing sites. Include your content links too. People will read your helpful documents download that. You may earn a lot of visitors by this technique.
There are many sites where you can share your documents such as
#14. Press Release
When you are a digital marketer you should make a good relationship with press and media site. You can communicate with the press, media, blogger, and online news portal site. They may publish your content to their site. You will be benefitted by this. You will achieve a quality backlink from their site.
Here is a list of popular press release websites.
#15. Web2.0 Submission
Web2.0 is another platform where you can open a free subdomain website and published your article. As a blog writer, you can write a quality short article on these sites that helps the audience. During publishing your content on this site you can add your content link with it. These sites provide you with the quality backlink. You should not add more links in these subdomain sites.
#16. Use Google My Business
Are you searching for a Local Business? You should optimize your site with Google My Business. Google My Business is a free product of Google. It will help you to obtain a Local SEO ranking.
Best Tips for Google My Business
- Put your description within 250 characters.
- Keep your city name in the first paragraph.
- You should be up to date with your offers and products.
- Regularly check your reviews and try to answer them instantly.
- Check the photos you upload whether it is under your selected categories.
In conclusion, off-page optimization occupies a great deal of space in the SEO industry. If your on-page optimization will be 90%-100% ok, then you may obtain Google ranking in a few weeks. But you should up to date with your off-page optimization techniques to keep your ranking in SERPs.
The website lists I mentioned above are based on their PA (Page Authority), DA (Domain Authority). You may suggest me in the comments box if you know any other quality websites that I can add in these lists.